
Over the past several years, we have seen campaigns launched both in support of and against e-readers like the Kindle and the Nook. In one camp are those who reject the idea of technology, particularly e-readers, as being the death of libraries and books as we know it. In the other camp are those who see e-readers as a way to embrace technology and provide an easier platform for self-published authors to launch their contest.
And that’s where On Demand, makers of the Espresso Book Machine, comes in. They are planting their kiosk right smack in the middle of the battlefield and offering a technology that will enhance both the digital and print business.
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